One year, the Directorate of sponsorship and advertising again exceeds expectations billing, maintaining a highly qualitative business model, which offers customers truly unique assets and competitive differential in the market of marketing.
The success is mainly based on a model of patronage in constant evolution, where every year new premium brands in each of their sectors are incorporated. But not only by the addition of new brands as some notable results are achieved, they are also determining the territorial expansion with existing customers and renewals with leading heritage brands joined the club a long time. Both factors demonstrate once again the sponsorship of Real Madrid is a tool for marketing and communication level tremendously strong market.
In relation to the sponsoring brands must make special mention of the new global partners who have joined this season, as IPIC (International Petroleum Investment Company) and Microsoft, two world regarding both the energy industry and technology are.
Last October, the investment fund owned by the Government of the Emirate of Abu Dhabi IPIC and Real Madrid formalized their relationship and global sponsorship as part of the agreement includes two major brands of the group, CEPSA and NOVA Chemicals.
The US giant Microsoft, founded in 1975 by Bill Gates and Paul Allen, has joined this year as a new technology partner of Real Madrid, in an unprecedented agreement for the company run by Satya Nadella as it is the first major sponsorship deal Microsoft signing outside the United States.
The design and totally innovative promotions shares under a premium environment technology have allowed even closer to the millions of fans that this club has worldwide, and are the protagonists of this agreement.
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