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Real Madrid VIP area has 4,756 seats spread over all rings Bernabeu and basketball with 520 seats in the Palacio de los Deportes Barclaycard Center.
The Bernabeu VIP seats are distributed in 243 boxes (2,980 seats) and 1,776 individual seats, both indoors and outdoors. In addition, four restaurants Stadium (Gate 57, Asador de la Esquina, Royal Café and Zen Market) become areas of hospitality every game.
520 VIP clients seasonal area are companies from all industries, multinationals, the Ibex-35 companies, SMEs and individuals, among others.
During the 2014-2015 season they have sold more than 17,500 locations in VIP parties, compared to 14,000 last season. The marketing of this type of product has accounted for 19% of total revenues.
Following the policy of modernization and optimization of infrastructure this year they have been remodeled several areas of VIP area for the convenience of customers.
The department management model remains the same, based on the pricing per seat and area.
It has been emphasized to present the VIP products internationally and expand market share. Accordingly, during this season VIP area it has been permanently present in IFEMA, participating in the most important fairs of national and international.
It has also developed a media plan to promote the product of VIP area in Spanish and international online and offline media weight, advertising media business management, luxury, finance, premium lifestyle, tourism and hospitality.
It has also developed new business tools, such as promotional videos for Realmadrid.com products in fairs and projections, and interactive environment 360 of the VIP areas of the stadium. The latter will be available in the web environment department.
Like last season, they have concluded agreements with travel agencies and tour operators.
All these actions have contributed to increasing the presence and visibility of VIP area, which have led to 142 new customers, exceeding targets established global revenues for the season.
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